UNSPOKEN WORDS PODCAST

Putting an end to the silence

RESULTS + RETURN ON INVESTMENT

 

19x

EPISODES LAUNCHED IN FIRST 12 MONTHS

 

400+

FOLLOWERS ON SPOTIFY IN FIRST 12 MONTHS

20K+

TOTAL PODCAST LISTENS IN FIRST 12 MONTHS

 

81

COUNTRIES WHERE PODCAST WAS LISTENED TO IN FIRST 12 MONTHS

New Edition Consulting is a must-have for all your content marketing needs. Our company has always wanted to launch a podcast and NEC helped us realize that. With their expert outreach and promotional guidance we've been able to spread awareness and create interest in our latest project. However, their support stretches beyond the podcast - they've also consulted on our website, social media, and e-mail marketing presence.  As a small business, it's difficult to manage all platforms of engagement with our clients and prospects. NEC delivers creative and tailored solutions to help us stay relevant and connected. Five out of out five stars!

— LisaMarie Vargas CommuniCamp Director at the SMart Center

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PROJECT DETAILS

📍 THE SITUATION:

If you’ve never heard of Selective Mutism, you’ve likely never experienced it. For those that have, many eventually find Dr. Elisa Shipon-Blum and the oasis that is the SMart Center. By the time people find Dr. E., they’ve desperate for answers. Which is why Dr. E wanted to parlay her 30 years of understanding and treating Selective Mutism into a podcast. To Dr. E and her team, a podcast felt like the perfect medium to explain in detail the nuances associated with such a misunderstood form of anxiety.

The SMart Center’s goals:

  1. Reach existing and prospective patients via a long-form audio format

  2. Improve their social media pages by syndicating podcast audio into bite-sized snippets

  3. Increase CommuniCamp registration, the Center’s most successful and effective offering. 

🤝 THE APPROACH

The SMart Center was a treasure chest of content. We’re talking books, ebooks, research papers, pamphlets, blog posts. You name it. Most of which was evergreen, primed to be repurposed as juicy podcast topics. 

Because Dr. E and her staff are busy treating patients, New Edition recommended a monthly cadence. This way, we could take our time with each episode and not risk falling behind schedule - especially when things got busy. 

We called the podcast Unspoken Words. The name was tossed out by Dr E, and we loved it. 

📈 THE STRATEGY:

✍️Content: We planned to release an episode on the first Monday of every month. There are natural events and topics that come up over the course of a calendar year - like back to school and the holidays - so we made sure to plan a content schedule around those flagpole moments. 

We eventually rolled out an Ask Dr E segment, where we would spend designated time answering real questions from patients on the podcast. This turned into a great YouTube content.

🚀Growth: We targeted website visitors by setting up a bar at the top of the site that drove to a designated landing page that housed all episodes. We also pulled out 4-6 social cuts from every single episode and posted them across social media. We also urged Dr E to invite guests on the show, which helps to organically reach new, adjacent audiences.