Inside The Birds
The Source for all your Eagles intel
RESULTS + RETURN ON INVESTMENT
2x
PAID SPONSORS CONFIRMED, IN FIRST 60 DAYS
16%
SUBSCRIBER GROWTH RATE, MoM
>47%
AVG. OPEN RATE
>12%
AVG. CLICK-THROUGH RATE
Our newsletter, "The Source," was the missing piece to the puzzle of tying together content created by Inside The Birds and promoting our brand to the masses. Thanks to Brandon's vision and concept, The Source has enabled Inside The Birds to experience remarkable growth in a short time. It's the most efficient strategy for packaging our audio, visual and digital content into one without the extra legwork. Brandon's built-in knowledge and understanding of our company objectives makes for an easy and comfortable partnership that has helped ITB create another arm for exposure. More exposure, less stress – why wouldn't you go with New Edition?
— Geoff Mosher co-founder and co-host of Inside The Birds
PROJECT DETAILS
📍 THE SITUATION:
Simply put, Inside The Birds is the place to go for inside info on the Philadelphia Eagles. Geoff Mosher and Adam Caplan have been servicing the Philadelphia Eagles rabid fanbase for decades. When we met, they were looking to add a newsletter to their growth strategy. Packaging all the incredible content they were putting out on their podcast and on their website was their next phase of brand development.
Inside The Birds’ goals:
PACKAGE audio, visual and digital content created by Inside The Birds
GROW & MONETIZE audience list
ENGAGE with current audience on a deeper, more personal level
🤝 THE APPROACH
The strategy was simple: package articles and podcast clips into a neat and clean weekly newsletter. Inside The Birds had more than enough content to warrant a weekly send.
A weekly send provided ample inventory for us to pitch to advertising partners, as well.
We named the newsletter THE SOURCE; which couldn’t have felt more right.
📈 THE STRATEGY:
✍️Content: With a Thursday afternoon send, we packaged articles and podcast clips from Monday-Thursday of that week. Anything older felt stale and hard to rationalize including.
We implemented superlatives such as STAT OF THE WEEK and FACT OF THE WEEK. These proved to be highly skimmable pieces of content, and gave extra life to articles that were a few days old.
🚀Growth: We targeted website visitors, twitter followers, and an ‘Ask ITB’ landing page when audience members submitted questions for Geoff and Adam to answer on the podcast and in the newsletter.